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April 23, 2024

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The Power of Curiosity and Connection: A Bird’s-Eye View of Getting Along Well with Others

Introduction: In our daily lives, we often encounter situations that leave us feeling perplexed or uncomfortable. Moments when someone’s actions…
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Self-serving bias is a cognitive bias that affects the way we perceive and interpret the world around us. It’s a psychological phenomenon where individuals tend to attribute positive outcomes or successes to their own abilities and efforts while attributing negative outcomes or failures to external factors or circumstances beyond their control. This bias can have significant implications for our self-esteem, relationships, and overall well-being. In this article, we will explore what self-serving bias is, provide examples of its occurrence in various situations, and discuss strategies for preventing and mitigating its effects.

What is Self-Serving Bias?

Self-serving bias is a natural human tendency rooted in our need to protect our self-esteem and maintain a positive self-image. It operates by distorting our perceptions of our own successes and failures. When we experience success, we tend to attribute it to our own skills, talents, and efforts. On the other hand, when we face failure or setbacks, we are more inclined to blame external factors, such as bad luck or the actions of others.

Examples of Self-Serving Bias in Everyday Life

  1. Academic Achievement: Imagine a student who receives a high grade on a test. They may attribute their success to their intelligence, hard work, and diligent study habits. However, if they receive a low grade on a different test, they may blame the teacher’s unfair grading or the difficulty of the questions rather than considering their own preparation or effort.
  2. Workplace Success and Failure: In the workplace, self-serving bias can manifest when an employee receives praise or a promotion. They might believe it’s solely due to their outstanding performance and dedication. Conversely, if they miss a deadline or make a mistake, they might point fingers at a heavy workload, external distractions, or unclear instructions instead of acknowledging their role in the error.
  3. Relationships: Within personal relationships, self-serving bias can lead to misunderstandings and conflicts. For instance, if a partner forgets a special occasion like an anniversary, they may justify it by saying they had a busy day at work, failing to acknowledge their own forgetfulness. However, if their partner forgets a similar occasion, they might take it as a sign of neglect or lack of caring.

Preventing and Overcoming Self-Serving Bias

  1. Self-awareness: The first step in combating self-serving bias is recognizing when it occurs. Regularly reflect on your successes and failures and critically assess your attributions. Ask yourself whether you are giving appropriate credit or assigning blame accurately.
  2. Seek external feedback: Engage with friends, colleagues, or mentors who can provide objective viewpoints. They can offer constructive criticism and help you see situations from different angles, reducing the influence of self-serving bias.
  3. Practice empathy: Put yourself in the shoes of others and consider how they might perceive your actions or words. By empathizing with their perspectives, you can better understand the role you play in both positive and negative outcomes.
  4. Cultivate a growth mindset: Adopt a mindset that embraces learning from failures and setbacks. Instead of assigning blame externally, focus on the opportunities for personal growth and improvement.
  5. Keep a journal: Maintain a journal or diary to record your thoughts and experiences. This can help you track patterns of self-serving bias and identify areas where you might need to make adjustments in your thinking.


Self-serving bias is a cognitive bias that can distort our self-image and hinder personal growth. By recognizing its presence in our lives and actively working to counteract it, we can become more accountable for our actions and foster healthier relationships. Overcoming self-serving bias requires self-awareness, empathy, and a commitment to personal growth. By doing so, we can develop a more balanced and realistic view of ourselves and the world around us.


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