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May 18, 2024

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That’s Life: How to Get Over It and Keep Moving Forward

Introduction: Life is a complex journey filled with ups and downs, unexpected twists, and moments of joy and sorrow. It’s…

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Understanding Outcome Bias: How to Make Better Decisions


Outcome bias is a cognitive bias that can significantly affect the way we evaluate decisions and judge the quality of our choices. It occurs when we judge the quality of a decision based on its outcome rather than the process that led to that outcome. In other words, we tend to believe that a decision was good if it led to a positive outcome and bad if it resulted in a negative outcome, regardless of the information available at the time the decision was made. In this article, we will delve into what outcome bias is, provide examples of situations where it commonly occurs, and discuss strategies to prevent it.

What is Outcome Bias?

Outcome bias is a natural human tendency to retroactively alter our perception of a decision’s quality based on the ultimate outcome. It often leads us to attribute more knowledge, skill, or intentionality to a decision-maker than they actually had at the time the decision was made. This cognitive bias can cloud our judgment and make it difficult to learn from our mistakes or evaluate decisions objectively.

Examples of Outcome Bias

  1. Investment Decisions: Imagine two investors, Alice and Bob. Alice carefully researches and selects a stock to invest in, but the stock market crashes, and she loses money. Bob, on the other hand, randomly picks a stock and gets lucky with a sudden increase in its value. People may be quick to label Bob as a savvy investor and Alice as a poor one, ignoring the fact that Alice’s decision-making process was far more sound.
  2. Medical Treatment: A doctor might prescribe a treatment based on the best available evidence and a patient’s medical history. If the patient’s condition worsens despite the doctor’s best efforts, they might be accused of making a wrong decision. However, this overlooks the uncertainty and complexity of medical diagnoses and treatments.
  3. Sports Coaching: In sports, coaches often face outcome bias. If a coach makes a tactical decision that leads to a loss, they might be criticized, even if the decision was strategically sound. Alternatively, a risky decision that results in a win could be praised, masking the fact that it was a gamble.

Preventing Outcome Bias

  1. Focus on the Decision Process: Instead of solely evaluating decisions based on outcomes, pay attention to the process leading to the decision. Did you make an informed choice given the information available at the time? Did you follow a logical and rational decision-making process? By emphasizing the process, you can make better decisions and avoid being overly influenced by outcomes.
  2. Consider the Uncertainty: Acknowledge that every decision carries inherent uncertainty. Even the best decisions can have unfavorable outcomes due to external factors beyond your control. Accepting this reality can help you become more resilient to outcome bias.
  3. Use Decision Journals: Keep a journal of your decisions and the reasoning behind them. Include your expectations, assumptions, and the information available when you made the decision. Later, review your journal to assess the quality of your decision-making process, irrespective of the outcomes.
  4. Seek Feedback: Encourage others to provide feedback on your decisions and ask for constructive criticism. This external perspective can help you gain a more balanced view of your decision-making abilities.
  5. Analyze and Learn from Failure: When a decision leads to an unfavorable outcome, instead of attributing it solely to bad luck or poor judgment, analyze what factors contributed to the outcome. Learning from failures is a key aspect of improving your decision-making skills.


Outcome bias is a common cognitive bias that can lead to distorted perceptions of decision quality. By focusing on the decision process, recognizing the role of uncertainty, and actively seeking feedback and learning from failures, you can make better decisions and minimize the influence of outcome bias in your life. Remember that the outcome of a decision is not always a true reflection of its quality, and a good decision-making process should be your primary focus.


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