In everyday language, the phrase “it’s that good good” is often used to describe something exceptional—whether it’s food, music, a moment, or an experience that stands out. It is more than just good; it surpasses expectations, delivering a level of quality and satisfaction that leaves a lasting impression.

As a metaphor for life, “that good good” represents the pursuit of excellence, the ability to recognize what truly adds value, and the mindset required to consistently create and experience life at its highest level.

1. The Difference Between Ordinary and Extraordinary

Many things in life are just “good enough”—a decent job, an average meal, a routine relationship. But “that good good” is different; it is the pursuit of something exceptional.

• Example: A meal that tastes fine is forgettable. A meal crafted with skill, attention to detail, and the best ingredients is something people talk about long after it’s over.
• Life Application: Settling for mediocrity leads to an average life. Striving for excellence in everything—whether in work, relationships, or personal growth—creates a life worth remembering.

2. Quality Over Quantity in Everything

“That good good” isn’t about having more; it’s about having the best. It is better to have a few great experiences, strong relationships, and meaningful achievements than to accumulate average ones.

• Example: A deep, supportive friendship is more valuable than dozens of casual acquaintances.
• Life Application: Focus on depth over breadth. The best things in life—whether opportunities, connections, or skills—come from prioritizing quality.

3. The Effort Behind Excellence

Nothing reaches the level of “that good good” by accident. Excellence is created through effort, refinement, and a commitment to improving what others may settle for.

• Example: A musician who perfects every note creates a masterpiece. A business owner who refines their product beyond what is expected gains lifelong customers.
• Life Application: Success, mastery, and fulfillment come from going beyond the minimum effort. Excellence is built through patience, dedication, and an unwillingness to settle for “just okay.”

4. Recognizing and Appreciating the Best Moments

“That good good” is not just about creating greatness but also recognizing and appreciating it when it happens. Some people rush through life without noticing the moments of excellence around them.

• Example: A sunset, a great conversation, or a moment of personal victory may go unnoticed by those too distracted to appreciate them.
• Life Application: Presence and gratitude enhance life’s richness. Slowing down to recognize great moments makes life more meaningful.

5. The Mindset of Always Elevating the Standard

People who consistently experience “that good good” don’t settle. They are constantly refining their choices, their mindset, and their approach to life.

• Example: A professional who always looks for ways to improve their skills and innovate in their field naturally rises to success.
• Life Application: Commit to self-improvement. Whether in health, relationships, or work, always strive to raise your own standards.

Conclusion

“It’s that good good” is more than a phrase—it is a philosophy of life. It means recognizing, creating, and striving for excellence in all areas. It is about seeking the best, putting in the effort to achieve it, and appreciating the moments that make life extraordinary. The difference between a life that is average and a life that is truly great is found in the commitment to going beyond “just enough” and always aiming for “that good good.”