The phrase “meat on its bones” is a vivid and metaphorical expression that conveys the idea of substance, depth, or completeness. It is most often used when referring to something that has moved beyond a basic framework or outline and now contains significant, meaningful content. This expression is typically applied to ideas, plans, projects, or even stories that have become more developed or well thought out.

Origins of the Expression

At its core, the metaphor draws from a basic image: a skeleton versus a full body. A skeleton is the bare structure—it gives shape, but lacks the essence of life. When you add “meat” to the bones, you are adding substance. You’re making it real, useful, and complete.

While the exact origin is unclear, this kind of language has long been used in English to describe the transition from abstract to tangible, from theoretical to practical.

Common Usage

You might hear someone say:

• “The idea is interesting, but it needs more meat on its bones.”
• “The early draft of the novel was just a skeleton, but now it has meat on its bones.”
• “Their business plan finally has some meat on its bones.”

In each case, the phrase implies that something is gaining complexity, richness, and functional value.

Applications Across Contexts

1. Writing and Storytelling:
Writers often use this phrase to describe the revision process. An early draft may outline the basic structure of a story—plot points, characters, themes—but still feel hollow or undeveloped. As revisions add detail, character development, and emotional resonance, the story gains “meat on its bones.”

2. Business and Strategy:
In business, a proposal or strategy might begin as a rough outline or concept. Investors or team members want to see more than just an idea—they want to see data, projections, execution plans. Once these are in place, the idea is said to have “meat on its bones.”

3. Conversations and Ideas:
In everyday conversations, we might apply this phrase to opinions, arguments, or plans. An opinion backed by examples, logic, and relevance has more weight—more meat—than one that’s simply stated without support.

Why It Matters

This expression underscores an important principle: ideas alone are not enough. Frameworks are essential, but until they’re filled in—until they have weight, evidence, or emotional relevance—they remain incomplete. The metaphor reminds us to build, to expand, and to enrich.

It’s a call to go deeper, to move beyond the surface, and to put in the work necessary to bring something to life.

Final Thoughts

“Meat on its bones” is more than just an idiom—it’s a useful lens for evaluating your own work, ideas, or communication. Are you offering substance? Are you going beyond the skeleton to deliver something people can actually engage with, learn from, or use?

Whether you’re crafting a novel, pitching a startup, or simply trying to communicate clearly, remember: structure is a start, but substance is what gives it life.