Norm Macdonald, known for his sharp wit and unique comedic voice, once expressed a fundamental truth about impressions: “You have to like the person you’re doing the impression of for it to be good; otherwise, it’s just mockery.” This insight goes beyond comedy and touches on something deeper—how intent shapes perception.

The Essence of a Good Impression

A great impression captures more than just a person’s voice or mannerisms; it reflects an understanding and, often, an appreciation of the individual being portrayed. The best impressionists aren’t simply mimicking—they are highlighting something endearing or distinct about their subject. This is why impressions by performers like Dana Carvey, Darrell Hammond, and Macdonald himself resonate. Their work doesn’t come from a place of ridicule but from genuine recognition of what makes someone unique.

The Difference Between Tribute and Mockery

Mockery tears down, while a good impression elevates. The difference lies in intent. When an impression is rooted in admiration, it often brings out the quirks of a person in a way that audiences appreciate. But when the intent is to degrade or humiliate, the performance becomes something else entirely—something mean-spirited.

This distinction is especially relevant in political and celebrity impersonations. Comedians who like the people they impersonate, even if they disagree with them, tend to create impressions that feel richer and more entertaining. On the other hand, when an impression carries disdain, it loses its charm and can turn into a personal attack.

Why Audiences Respond to Respect

Audiences can sense the difference between an affectionate portrayal and one rooted in contempt. When an impression is done with a degree of respect, it invites laughter without bitterness. It allows the audience to recognize the subject’s eccentricities without feeling that the performer is trying to destroy their character.

This is why impressions of figures like Johnny Carson, George W. Bush, or Al Pacino have endured. The best impersonators highlight their subjects’ defining characteristics while maintaining an underlying warmth.

The Broader Lesson

Macdonald’s observation isn’t just about comedy—it applies to how people engage with others in general. When critique is driven by dislike, it often feels harsh and unproductive. But when it comes from a place of understanding, it carries more weight. Whether in comedy, conversation, or commentary, the intent behind imitation matters.

At its best, an impression isn’t just an imitation—it’s a reflection of the impressionist’s perspective. If that perspective includes admiration, the result is something entertaining, insightful, and enduring.