How It Happens

We often convince ourselves that time is abundant. Procrastination, overconfidence, and a false sense of security lead us to believe there’s always another day, another opportunity, or another chance. This illusion stems from several cognitive biases:

• Optimism Bias – We assume we have more time than we actually do, underestimating the speed at which deadlines approach.
• Present Bias – We prioritize immediate comfort over long-term benefits, pushing important tasks aside.
• Planning Fallacy – We believe things will go smoothly and take less time than they realistically will.

This mindset leads to delayed action, missed opportunities, and last-minute stress.

How to Avoid It

1. Set Deadlines Before You Need To – Treat deadlines as closer than they actually are to create a sense of urgency.
2. Reverse-Engineer Your Goals – Break tasks into smaller steps with fixed timelines.
3. Use a Time Audit – Track how you actually spend your time to expose gaps between perception and reality.
4. Apply the “Memento Mori” Mindset – Regularly remind yourself that time is finite to create a sense of accountability.
5. Eliminate Distractions – Social media, mindless scrolling, and unnecessary tasks consume time without us realizing it.
6. Act Immediately – If something is important, start now. Small progress beats waiting for the “perfect time.”

Why Improve It

Time is the one resource we can never get back. The sooner we recognize its value, the more we accomplish, the less regret we accumulate, and the more control we have over our lives. Those who respect time tend to achieve more, live with intention, and seize opportunities instead of watching them slip away.

Stop assuming you have more time—act as if you don’t. Because one day, you won’t.