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Recognizing the Signs: How to Tell When Someone Is “Going Through It” - Introduction Life can be a rollercoaster of ups and downs, and at times, individuals may find themselves facing challenging circumstances or dealing with emotional struggles. While everyone copes with difficulties differently, there are often noticeable signs when someone is "going through it." This article explores common signs and behaviors that may indicate someone is facing challenges or experiencing emotional distress. Isolation One of the most apparent signs that someone is going through a difficult time is their tendency to withdraw and isolate themselves. They may cancel plans, avoid social gatherings, or simply become less responsive to messages and calls. Isolation is often a way for individuals to deal with their emotions in private. Changes in Behavior Noticeable changes in behavior can be a clear indicator that someone is struggling. This may manifest as alterations in their daily routine, habits, or interests. For example, a person who once enjoyed hobbies or activities may lose interest in them when they are "going through it." Mood Swings Sudden and frequent mood swings can be a sign of emotional turmoil. Someone who is normally even-tempered may become irritable, agitated, or excessively emotional. Conversely, they may exhibit prolonged periods of sadness or apathy. Neglecting Self-Care People who are dealing with challenges often neglect self-care. This can manifest in various ways, including poor hygiene, changes in eating habits (overeating or under-eating), and a lack of interest in personal appearance or grooming. Increased Substance Use Escaping from emotional pain or distress may lead some individuals to turn to substances such as alcohol or drugs. An increase in substance use or the development of unhealthy habits may be indicative of underlying issues. Trouble Sleeping Sleep disturbances, such as insomnia or oversleeping, are common signs that someone is "going through it." Racing thoughts, anxiety, or depression can disrupt sleep patterns and lead to fatigue and exhaustion. Expressing Hopelessness Listen carefully to what someone is saying, as they may express feelings of hopelessness or helplessness. Statements like "I can't go on" or "I don't see a way out" are red flags that they may be struggling with emotional pain. Neglecting Responsibilities When someone is overwhelmed by their circumstances, they may neglect their responsibilities at work, school, or home. This could include missing deadlines, not fulfilling obligations, or experiencing a drop in academic or job performance. Loss of Interest in Enjoyable Activities A person who is "going through it" may lose interest in activities they once found enjoyable. They may not derive pleasure from things that used to bring them happiness. Expressing Suicidal Thoughts Perhaps the most critical sign that someone is in severe distress is when they express thoughts of self-harm or suicide. Take any mention of suicide seriously and seek immediate professional help. Conclusion Recognizing the signs that someone is "going through it" is essential for offering support and assistance. If you observe these signs in someone you care about, approach them with empathy and compassion. Let them know that you are there for them and encourage them to seek professional help if necessary. Remember that reaching out and providing a listening ear can make a significant difference in someone's life when they are facing difficult times.
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May 23, 2025

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In the world of e-commerce, even small adjustments can lead to dramatic results. We recently encountered a situation that perfectly illustrates this point, demonstrating how a simple tweak in our checkout process not only improved customer retention but also doubled our return on ad spend (ROAS).

The Challenge: A Massive Checkout Drop-Off

Our analytics revealed a significant issue in the checkout process: nearly 50% of potential buyers were abandoning their carts at the final step. This massive drop-off was a clear indication that something in the process was deterring customers from completing their purchases. After reviewing the data and gathering customer feedback, it became apparent that shipping costs were a major conversion killer.

The Simple Tweak: Introducing Free Shipping

To address the issue, we decided to test a straightforward change—offering free shipping on orders over $100. This tweak was based on two key insights:

  1. Higher Average Order Value (AOV) Leads to Better ROAS:
    Encouraging customers to reach a higher spending threshold by offering free shipping not only increases the average order value but also makes the overall purchase more appealing.
  2. Shipping Costs Are a Major Conversion Killer:
    Unexpected or high shipping fees often cause customers to abandon their carts. By removing this barrier, we aimed to reduce the friction at the final step of the checkout process.

The Impact: Doubling Our ROAS Overnight

The results of this simple change were immediate and impressive. With free shipping on orders over $100, the abandonment rate at checkout dropped significantly. This adjustment led to a higher average order value and, as a direct consequence, our ROAS doubled overnight.

This outcome underscores an important lesson in conversion rate optimization (CRO): sometimes, the smallest tweaks can have the most significant impact on overall performance.

Conclusion: The MVP of CRO

The success of the free shipping initiative serves as a reminder that effective CRO often comes down to understanding and removing the pain points in your customer’s journey. By identifying a major obstacle—shipping costs—and addressing it with a simple, strategic solution, we were able to turn a potential weakness into a major strength.

In the competitive world of e-commerce, taking a close look at the customer experience and being willing to test small changes can yield extraordinary results. This experience proves that sometimes, one simple tweak is all it takes to achieve a breakthrough in performance.


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