Running a successful retail business in The Sims 4: Get to Work requires more than just opening your store and waiting for customers. To truly level up, you need to master the use of Retail Perk Points and make smart, strategic decisions that increase both efficiency and profit. This guide will walk you through how to earn these points and use them effectively.

Earning Retail Perk Points

Retail Perk Points are a form of currency earned through active participation in your store’s day-to-day operations. Only the active Sim (the one currently being controlled) earns these points—employees do not contribute.

Here are the main ways to earn Perk Points:

• Interacting with Customers: Use retail-specific interactions such as “Answer Questions” or “Discuss Shopping Preferences” to earn 5 points each.
• Completing Sales: Ringing up a customer rewards 15 points.
• Restocking Items: Every item restocked adds 10 points to your total.

Consistent and engaged customer service will quickly build your Perk Point balance, laying the foundation for key store upgrades.

Strategic Investment of Perk Points

Once you’ve earned enough points, you can begin unlocking perks that directly impact your store’s performance. Here are some essential perks to consider:

• Faster Restocking (Small) – 400 Points
  Speeds up restocking time, helping you maintain inventory and reduce customer frustration.
• Faster Checkouts (Small) – 450 Points
  Speeds up the checkout process, increasing customer satisfaction and reducing lost sales from impatience.
• Additional Employee #1 – 350 Points
  Allows you to hire an extra employee, which is vital as your store grows.
• Curious Shopper – 1,000 Points
  Increases the time customers spend browsing, improving the chances of a sale.
• Sure Sale – 2,000 Points
  Unlocks a special interaction that guarantees a successful sale—ideal for pushing high-ticket items.

Select perks based on your current challenges. If you’re struggling with customer wait times, faster checkouts should be a priority. If sales volume is low, investing in Curious Shopper can help.

Tips for Efficient Business Growth

To maximize your retail store’s potential, consider these additional strategies:

• Sell High-Quality, Crafted Goods
  Crafted items like paintings, woodwork, or baked goods often have higher profit margins than resold catalog items.
• Use Employees Wisely
  Assign roles based on each employee’s skill set and keep an eye on their work ethic. Praise or criticize to guide performance.
• Advertise When Necessary
  Paid advertising brings more Sims into your store, increasing your chances of making sales.
• Keep Your Store Clean and Attractive
  A neat, well-decorated space improves customer mood and encourages longer visits.
• Review Financial Reports Regularly
  Analyze your earnings, expenses, and performance trends to make informed adjustments.

By combining strong customer interaction, smart financial management, and targeted perk upgrades, your retail store can grow from a humble shop into a profitable enterprise. Stay proactive, focus on what works, and your Sims’ business will thrive.