Google’s AI features in Search (like AI Overviews and other AI-generated summaries) can be helpful, but if you want a more classic “10 blue links” experience, your options depend on where you live, what Google is currently rolling out, and whether you’re on desktop or mobile. Here are the practical ways people reliably reduce or avoid AI results today.
1) Use the Web filter (most straightforward)
Google has a Web filter that shows results more like traditional search.
On desktop
- Search on Google as normal.
- Near the top (where you see tabs like All, Images, News), click Web.
- If you do not see it, click More (or the overflow menu) and choose Web.
On mobile
- Search on Google.
- Swipe the category tabs, or tap More, then select Web.
This does not necessarily “turn off” AI globally, but it often removes or greatly reduces AI-heavy modules for that search.
2) Use “&udm=14” to force classic web-style results
This is a popular workaround because it tends to return a simpler web-results page.
- After you search, add this to the end of the URL:
&udm=14
Example idea (don’t copy this exactly as a link, just the concept):
Search for something, then in the address bar add &udm=14 and press Enter.
Make it easier: create a browser shortcut (Chrome)
- Chrome Settings → Search engine → Manage search engines and site search.
- Add a new site search:
- Name: Google Web (No AI)
- Shortcut:
gw - URL:
https://www.google.com/search?q=%s&udm=14
- Now type
gw+ space in the address bar, then your search.
This gives you a consistent “classic-ish” Google experience in one step.
3) Use “Web” results by default with a saved preference (may vary)
Depending on Google’s current UI/region, you might be able to bias Search toward web-only results using:
- A bookmarked Web-filtered results page
- A browser search shortcut (the method above)
- A preference that Google sometimes exposes in Search settings
Because Google changes what’s available, the shortcut approach is the most dependable.
4) Try turning off Search Labs features (if enabled)
Some AI-related Search features are controlled through Search Labs in certain regions/accounts.
- Go to Google Search
- Look for the Labs icon (often a beaker/flask)
- Disable experiments related to AI summaries or generative features
Note: If you do not see Labs, it may not be available for your account or region, or it may already be off.
5) Use an alternate Google front-end or privacy search engine (optional)
If your goal is “no AI summaries, period,” the most reliable approach can be using a different search engine (DuckDuckGo, Brave Search, Startpage, Kagi, etc.), because Google’s AI placement can change over time and may not have a universal off switch.
Common questions
“Why can’t I find a simple ‘off’ switch?”
Google’s AI features are often treated as part of the core Search experience. In many cases there is no global toggle that removes them everywhere for everyone, so using the Web filter or the udm=14 method is the closest practical equivalent.
“Will this work on iPhone/Android?”
Yes, but it is easiest via:
- Switching to the Web tab after searching, or
- Using a browser shortcut (Chrome/Firefox) for
&udm=14
Quick checklist
- Use Web tab for a normal-looking results page
- Use
&udm=14for a classic web-results layout - Disable Search Labs AI experiments if you have them
- If you want zero AI always, consider a non-Google search engine