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December 8, 2025

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Goal Oriented Behaviour Examples

Goal-oriented behavior refers to actions and activities that are driven by specific objectives or aims. These objectives can be short-term…
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Samsung is one of the largest and most influential technology companies in the world, but its beginnings were far more modest. From a small trading company in Korea to a global leader in electronics, smartphones, and semiconductors, Samsung’s history is a story of resilience, adaptation, and innovation.

Early Beginnings

Samsung was founded in 1938 by Lee Byung-chul in Su-dong, South Korea, as a small trading company. Its original focus was on groceries, dried fish, noodles, and other local goods. The name “Samsung” means “three stars” in Korean, symbolizing greatness and longevity.

Over the next decades, Samsung diversified into textiles, insurance, food processing, and retail. By the 1960s, the company had become one of the largest conglomerates in South Korea, known as a “chaebol.”

Entry into Electronics

Samsung entered the electronics industry in the late 1960s, starting with black-and-white televisions. Through partnerships and heavy investment, it expanded rapidly into home appliances, semiconductors, and telecommunications.

In 1983, Samsung produced its first personal computer, and in 1988, it launched its first mobile phone. By the late 1980s and early 1990s, Samsung was emerging as a global electronics competitor, though at that time it was still known mainly for low-cost products.

The Rise of Global Samsung

In the 1990s, Samsung underwent a major transformation. Under the leadership of Lee Kun-hee, son of the founder, the company shifted its focus from volume production to high-quality, innovative products. His famous directive to employees was: “Change everything except your wife and children.”

Samsung invested heavily in research and development, particularly in semiconductors and digital technologies. By the early 2000s, Samsung had become a leading producer of memory chips, flat-screen displays, and mobile phones.

Smartphones and Global Leadership

Samsung launched its Galaxy series of smartphones in 2009, which soon became its most successful product line. Competing directly with Apple’s iPhone, Samsung’s Galaxy models offered cutting-edge displays, cameras, and hardware. By the mid-2010s, Samsung had become the world’s largest smartphone manufacturer.

At the same time, Samsung cemented its leadership in other areas:

  • Semiconductors: One of the top producers of memory chips and processors.
  • Televisions: A global leader in LCD, LED, and QLED TVs.
  • Appliances: Expanded into smart home devices and consumer electronics.

Challenges and Evolution

Samsung faced challenges, including patent disputes with Apple, product recalls such as the Galaxy Note 7 battery issue in 2016, and legal controversies surrounding leadership. Despite these setbacks, the company continued to innovate and maintain its position at the forefront of global technology.

The Present

Today, Samsung is a multinational powerhouse headquartered in Seoul, South Korea. Its businesses span electronics, construction, shipbuilding, insurance, and more. The company employs hundreds of thousands worldwide and continues to invest in emerging technologies such as artificial intelligence, 5G, and foldable smartphones.

Final Thought

The history of Samsung reflects a journey from humble beginnings to global dominance. From selling groceries in the 1930s to producing the world’s most advanced smartphones and semiconductors, Samsung’s rise is a testament to adaptation, ambition, and relentless innovation. Its story is not only the story of a company but also a key chapter in the rise of South Korea as a global technological leader.


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