If you’ve been scrolling through TikTok or other social media platforms recently, you might have come across the name “Big Justice” paired with catchy phrases like “We bring the BOOM!” and wondered, who exactly is this? Let’s dive into the story behind Big Justice, the rising internet sensation who, along with his father, has captured the hearts of millions.
The Rise of Big Justice
Big Justice is the nickname of Eric Befumo, an 11-year-old from Boca Raton, Florida, who has become a viral sensation alongside his father, A.J. Befumo. Together, they form a dynamic father-and-son duo known for their energetic food reviews and vlogs, particularly those centered around the big-box warehouse retailer Costco.
Their claim to fame started with the release of the song “We Bring the BOOM!” in July 2024. The song, which features A.J. and Big Justice, quickly gained traction with its simple yet catchy lyrics, “We bring the BOOM / That’s what we do / We bring the BOOM / We bring the BOOM to you,” set to a beat reminiscent of classic hip-hop tracks like Run DMC’s “It’s Tricky.” The song serves as an origin story of sorts, introducing the world to the larger-than-life personalities of A.J. and Big Justice.
The Birth of a Viral Sensation
Before “We Bring the BOOM!” took off, the Befumos had already been making waves on TikTok with their “Costco Guys” videos. In these clips, A.J. and Eric passionately express their love for Costco, reviewing food court items and showcasing their quirky antics while shopping. One of their most popular videos, where they declare their allegiance to Costco while munching on a chicken bake, has amassed over 47 million views. Their unique “boom or doom” rating system, where they judge food items as either a hit (boom) or miss (doom), has become a fan favorite, though it has also sparked playful debates among their followers.
Who Are the Befumos?
A.J. Befumo, originally from Colts Neck, New Jersey, moved to Boca Raton with his family a few years ago. Before becoming a full-time content creator, A.J. had a background in professional wrestling under the stage name “the American Powerchild Eric Justice,” a persona that inspired his son’s nickname, Big Justice. After leaving wrestling, A.J. transitioned to a career in mortgage lending, but his passion for creating content never faded.
It wasn’t until Eric, who admired his dad’s modest online following, asked to join in on the videos that their content truly started to resonate with viewers. The father-and-son team’s chemistry and genuine enthusiasm quickly attracted a devoted following, growing their TikTok audience to over 1.3 million followers.
The Challenges of Fame
With fame comes challenges, and the Befumos are no exception. As their popularity soared, they faced backlash from some viewers who labeled their content as “cringe” or criticized their appearance. Despite the negativity, A.J. remains positive, emphasizing the importance of staying true to themselves and continuing to spread happiness and positivity through their content.
The family’s new reality has also prompted discussions about Eric’s education, with A.J. considering alternative schooling options to accommodate their busy schedule. Despite the overwhelming attention, Eric remains focused on balancing his love for content creation with his personal life, including his passion for baseball.
What’s Next for Big Justice?
As their online presence continues to grow, the Befumos are exploring new opportunities. Eric is set to participate in a worldwide home-run derby, which will be documented on their social media channels. Meanwhile, A.J. is planning a return to the wrestling ring, with a promotional track already recorded.
The duo is also working on a remix of “We Bring the BOOM!” featuring their favorite TikTok characters, set to drop soon. With their unique blend of humor, energy, and genuine love for what they do, it’s clear that A.J. and Big Justice are just getting started.
So, who is Big Justice? He’s the energetic, cookie-loving, Costco-obsessed 11-year-old who, along with his dad, has brought a whole lot of BOOM to the internet. And if their recent success is any indication, the Befumos are here to stay.
